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What is content marketing and how to become a marketer


May 17, 2017
Content Marketing is sharing of online material (such as videos, blogs, and social media posts) that will be very useful and impact something great in peoples lives.

Content marketing didn't start today, it has been in existence before the internet because is more like giving out information either by speech or writing. PearStep Community has always and will always be there to make your blogging career interesting and help you achieve your goals.

Content marketing can be use in any format you wish or choose so as long you can pass message through it
  • Blog
  • Videos
  • Podcasts
  • Social media marketing
  • Emails
  • Webinars
  • Ebooks
  • Cartoons
  • Quizzes
  • Assessments
  • Apps
They can be use for content marketing.

Why should you do content marketing?

Because you can be able to spread your message or content throughout the world. Read how to create the perfect content here.
Neil Patel explained more about content marketing here, where he gave step by step explanation to content marketing.

What you should avoid as a content marketer

Not knowing your audience
It is very important to know your audience, you know what draws their attention, what interest them, how useful the content will be to them. Consider this before you go into it.

Not delivering quality content
When your audience are expecting something great from you, and you deliver bad content, trust me you have lost them and it will be hard to bring them back.

Failing to read and edit your content
Yeah no one is perfect, I too sometimes make mistakes in writing and even after going through it, I don't see the mistakes but we should try our possible best to write our content clear and understandable.

I wish I can continue to explain but I have to stop here because these are very much what you need to know about content marketing. So feel free to share your knowledge and ask your questions, we will surely assist you, that's why we are here.